{"id":1543,"date":"2026-03-26T18:30:27","date_gmt":"2026-03-26T18:30:27","guid":{"rendered":"http:\/\/plusdesignsolution.local\/case-study\/celsa\/"},"modified":"2026-03-26T22:47:02","modified_gmt":"2026-03-26T22:47:02","slug":"celsa","status":"publish","type":"page","link":"https:\/\/plusdesignsolutions.com\/es\/case-study\/celsa\/","title":{"rendered":"Celsa Case Study"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"1543\" class=\"elementor elementor-1543\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-446120a e-con-full e-flex e-con e-parent\" data-id=\"446120a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7af4aa8 elementor-widget elementor-widget-pds-case-study-section\" data-id=\"7af4aa8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pds-case-study-section.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <section class=\"pds-cs-page-hero pds-cs-page-hero--mockup\">\n            <div class=\"pds-container\">\n                                            <div class=\"pds-cs-page-hero__top\">\n            <img decoding=\"async\" class=\"pds-cs-page-hero__logo\" src=\"https:\/\/plusdesignsolutions.com\/wp-content\/uploads\/2023\/12\/Vector-Smart-Object1.png\" alt=\"Plus Design Solutions\">\n        <\/div>\n                            <div class=\"pds-cs-page-hero__icon\" aria-hidden=\"true\">\n                                <svg viewbox=\"0 0 60 60\" fill=\"none\" class=\"pds-cs-page-hero__icon-svg\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <path d=\"M30 6C21.2 6 14 13.2 14 22c0 5.5 2.8 10.3 7 13.2V40a3 3 0 0 0 3 3h12a3 3 0 0 0 3-3v-4.8c4.2-2.9 7-7.7 7-13.2 0-8.8-7.2-16-16-16Z\" stroke=\"#00A19B\" stroke-width=\"2.2\"\/>\n            <line x1=\"23\" y1=\"46\" x2=\"37\" y2=\"46\" stroke=\"#00A19B\" stroke-width=\"2.2\" stroke-linecap=\"round\"\/>\n            <line x1=\"25\" y1=\"50\" x2=\"35\" y2=\"50\" stroke=\"#00A19B\" stroke-width=\"2.2\" stroke-linecap=\"round\"\/>\n            <line x1=\"30\" y1=\"22\" x2=\"30\" y2=\"34\" stroke=\"#00A19B\" stroke-width=\"1.5\" stroke-linecap=\"round\"\/>\n            <line x1=\"24\" y1=\"28\" x2=\"36\" y2=\"28\" stroke=\"#00A19B\" stroke-width=\"1.5\" stroke-linecap=\"round\"\/>\n        <\/svg>\n                            <\/div>\n                \n                                    <h1 class=\"pds-cs-page-hero__title\">Dise\u00f1o y desarrollo de producto<\/h1>\n                \n                                    <p class=\"pds-cs-page-hero__subtitle\">Caso de estudio: Plus Design Solutions + Celsa S.A.S<\/p>\n                \n                                    <p class=\"pds-cs-page-hero__tagline\">\"C\u00f3mo nos asociamos con un fabricante colombiano l\u00edder para dise\u00f1ar un sistema de iluminaci\u00f3n exterior de \u00faltima generaci\u00f3n, desde el concepto hasta la documentaci\u00f3n lista para producci\u00f3n\".<\/p>\n                \n                                    <div class=\"pds-cs-page-hero__image-wrap\">\n                        <img decoding=\"async\" class=\"pds-cs-page-hero__image\" src=\"https:\/\/plusdesignsolutions.com\/wp-content\/uploads\/2023\/12\/celsa-hero.jpeg\" alt=\"Dise\u00f1o y desarrollo de producto\">\n                    <\/div>\n                            <\/div>\n        <\/section>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eb43325 e-con-full e-flex e-con e-parent\" data-id=\"eb43325\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c3d31e elementor-widget elementor-widget-pds-case-study-section\" data-id=\"1c3d31e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pds-case-study-section.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <section class=\"pds-cs-challenge pds-cs-challenge--mockup\">\n                <div class=\"pds-container\">\n                    <div class=\"pds-cs-challenge__inner\">\n                        <div class=\"pds-cs-challenge__left\">\n                                    <h2 class=\"pds-cs-section-heading\">El desaf\u00edo<\/h2>\n                                                            <p class=\"pds-cs-challenge__intro\">Celsa S.A.S necesitaba un socio de dise\u00f1o externo que pudiera trabajar codo con codo con su equipo interno para dar vida a un nuevo sistema de iluminaci\u00f3n exterior.<\/p>\n                                                    <\/div>\n                        <div class=\"pds-cs-challenge__right\">\n                                                                                                <div class=\"pds-cs-challenge__item\">\n                                        <div class=\"pds-cs-challenge__item-icon\" aria-hidden=\"true\">\n                                                    <svg viewbox=\"0 0 24 24\" class=\"pds-cs-challenge__icon-svg\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"currentColor\">\n            <path d=\"M13 7h-2v4H7v2h4v4h2v-4h4v-2h-4V7zm-1-5C6.48 2 2 6.48 2 12s4.48 10 10 10 10-4.48 10-10S17.52 2 12 2z\"\/>\n        <\/svg>\n                                                <\/div>\n                                        <div class=\"pds-cs-challenge__item-content\">\n                                            <h4 class=\"pds-cs-challenge__item-title\">Alineaci\u00f3n t\u00e9cnica<\/h4>\n                                            <p class=\"pds-cs-challenge__item-desc\">El dise\u00f1o ten\u00eda que alinearse con las especificaciones t\u00e9cnicas y de fabricaci\u00f3n espec\u00edficas del equipo, sin lugar a conjeturas.<\/p>\n                                        <\/div>\n                                    <\/div>\n                                                                    <div class=\"pds-cs-challenge__item\">\n                                        <div class=\"pds-cs-challenge__item-icon\" aria-hidden=\"true\">\n                                                    <svg viewbox=\"0 0 24 24\" class=\"pds-cs-challenge__icon-svg\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"currentColor\">\n            <path d=\"M12 2C6.48 2 2 6.48 2 12s4.48 10 10 10 10-4.48 10-10S17.52 2 12 2zm1 15h-2v-2h2v2zm0-4h-2V7h2v6z\"\/>\n        <\/svg>\n                                                <\/div>\n                                        <div class=\"pds-cs-challenge__item-content\">\n                                            <h4 class=\"pds-cs-challenge__item-title\">Cumplimiento normativo<\/h4>\n                                            <p class=\"pds-cs-challenge__item-desc\">El producto final deb\u00eda pasar todas las pruebas t\u00e9cnicas y reglamentarias antes de entrar en producci\u00f3n.<\/p>\n                                        <\/div>\n                                    <\/div>\n                                                                    <div class=\"pds-cs-challenge__item\">\n                                        <div class=\"pds-cs-challenge__item-icon\" aria-hidden=\"true\">\n                                                    <svg viewbox=\"0 0 24 24\" class=\"pds-cs-challenge__icon-svg\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"currentColor\">\n            <path d=\"M19.43 12.98c.04-.32.07-.64.07-.98s-.03-.66-.07-.98l2.11-1.65c.19-.15.24-.42.12-.64l-2-3.46c-.12-.22-.39-.3-.61-.22l-2.49 1c-.52-.4-1.08-.73-1.69-.98l-.38-2.65C14.46 2.18 14.25 2 14 2h-4c-.25 0-.46.18-.49.42l-.38 2.65c-.61.25-1.17.59-1.69.98l-2.49-1c-.23-.09-.49 0-.61.22l-2 3.46c-.13.22-.07.49.12.64l2.11 1.65c-.04.32-.07.65-.07.98s.03.66.07.98l-2.11 1.65c-.19.15-.24.42-.12.64l2 3.46c.12.22.39.3.61.22l2.49-1c.52.4 1.08.73 1.69.98l.38 2.65c.03.24.24.42.49.42h4c.25 0 .46-.18.49-.42l.38-2.65c.61-.25 1.17-.59 1.69-.98l2.49 1c.23.09.49 0 .61-.22l2-3.46c.12-.22.07-.49-.12-.64l-2.11-1.65zM12 15.5c-1.93 0-3.5-1.57-3.5-3.5s1.57-3.5 3.5-3.5 3.5 1.57 3.5 3.5-1.57 3.5-3.5 3.5z\"\/>\n        <\/svg>\n                                                <\/div>\n                                        <div class=\"pds-cs-challenge__item-content\">\n                                            <h4 class=\"pds-cs-challenge__item-title\">Coste y complejidad<\/h4>\n                                            <p class=\"pds-cs-challenge__item-desc\">Reducir el n\u00famero de componentes y minimizar los costos de fabricaci\u00f3n y ensamblaje fue fundamental para el \u00e9xito del proyecto.<\/p>\n                                        <\/div>\n                                    <\/div>\n                                                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/section>\n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3a2d94b e-con-full e-flex e-con e-parent\" data-id=\"3a2d94b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e53d683 elementor-widget elementor-widget-pds-case-study-section\" data-id=\"e53d683\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pds-case-study-section.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <section class=\"pds-cs-solution pds-cs-solution--mockup\">\n                <div class=\"pds-container\">\n                    <h2 class=\"pds-cs-section-heading\">La soluci\u00f3n &quot;Plus Design&quot;<\/h2>\n                                            <div class=\"pds-cs-solution__grid\">\n                                                            <div class=\"pds-cs-solution__item pds-cs-solution__item--mockup\">\n                                    <div class=\"pds-cs-solution__step-number\">1<\/div>\n                                    <h3 class=\"pds-cs-solution__item-title\">An\u00e1lisis en profundidad<\/h3>\n                                    <p class=\"pds-cs-solution__item-desc\">Examinamos las capacidades de la empresa a trav\u00e9s de una lupa, desarrollando un producto que cumpl\u00eda con todos los requisitos de calidad, pruebas t\u00e9cnicas y objetivos de marketing.<\/p>\n                                <\/div>\n                                                            <div class=\"pds-cs-solution__item pds-cs-solution__item--mockup\">\n                                    <div class=\"pds-cs-solution__step-number\">2<\/div>\n                                    <h3 class=\"pds-cs-solution__item-title\">Dise\u00f1o para fabricaci\u00f3n<\/h3>\n                                    <p class=\"pds-cs-solution__item-desc\">Redujimos el tiempo de producci\u00f3n, redujimos el n\u00famero de componentes y minimizamos los costes tanto de fabricaci\u00f3n como de montaje.<\/p>\n                                <\/div>\n                                                            <div class=\"pds-cs-solution__item pds-cs-solution__item--mockup\">\n                                    <div class=\"pds-cs-solution__step-number\">3<\/div>\n                                    <h3 class=\"pds-cs-solution__item-title\">Extensi\u00f3n del equipo<\/h3>\n                                    <p class=\"pds-cs-solution__item-desc\">Actuamos como una extensi\u00f3n de su equipo interno, impulsando los tiempos de entrega y reduciendo dr\u00e1sticamente el cronograma de dise\u00f1o y desarrollo.<\/p>\n                                <\/div>\n                                                    <\/div>\n                                    <\/div>\n            <\/section>\n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dd012cc e-con-full e-flex e-con e-parent\" data-id=\"dd012cc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5db3746 elementor-widget elementor-widget-pds-case-study-section\" data-id=\"5db3746\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pds-case-study-section.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <section class=\"pds-cs-impact pds-cs-impact--mockup\">\n                <div class=\"pds-container\">\n                    <h2 class=\"pds-cs-section-heading\">El impacto<\/h2>\n                                            <div class=\"pds-cs-impact__grid\">\n                                                            <div class=\"pds-cs-impact__card\">\n                                    <div class=\"pds-cs-impact__value\">100%<\/div>\n                                    <div class=\"pds-cs-impact__label\">Cumplimiento<\/div>\n                                                                            <p class=\"pds-cs-impact__desc\">Pas\u00f3 todas las pruebas t\u00e9cnicas y reglamentarias en la primera presentaci\u00f3n.<\/p>\n                                                                    <\/div>\n                                                            <div class=\"pds-cs-impact__card\">\n                                    <div class=\"pds-cs-impact__value\">Menos<\/div>\n                                    <div class=\"pds-cs-impact__label\">Componentes<\/div>\n                                                                            <p class=\"pds-cs-impact__desc\">Reducci\u00f3n del n\u00famero de piezas, reduciendo los costes de fabricaci\u00f3n y montaje.<\/p>\n                                                                    <\/div>\n                                                            <div class=\"pds-cs-impact__card\">\n                                    <div class=\"pds-cs-impact__value\">M\u00e1s r\u00e1pido<\/div>\n                                    <div class=\"pds-cs-impact__label\">Tiempo de llegada al mercado<\/div>\n                                                                            <p class=\"pds-cs-impact__desc\">Redujo dr\u00e1sticamente la duraci\u00f3n del proceso de dise\u00f1o y desarrollo.<\/p>\n                                                                    <\/div>\n                                                            <div class=\"pds-cs-impact__card\">\n                                    <div class=\"pds-cs-impact__value\">Cero<\/div>\n                                    <div class=\"pds-cs-impact__label\">Suposiciones<\/div>\n                                                                            <p class=\"pds-cs-impact__desc\">Cada requisito de calidad y objetivo de marketing se cumpli\u00f3 con precisi\u00f3n.<\/p>\n                                                                    <\/div>\n                                                    <\/div>\n                                    <\/div>\n            <\/section>\n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eac9073 e-con-full e-flex e-con e-parent\" data-id=\"eac9073\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25c4bce elementor-widget elementor-widget-pds-case-study-section\" data-id=\"25c4bce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pds-case-study-section.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <section class=\"pds-cs-verdict pds-cs-verdict--mockup\">\n                <div class=\"pds-container\">\n                    <h2 class=\"pds-cs-section-heading\">El veredicto t\u00e9cnico<\/h2>\n                    <div class=\"pds-cs-verdict__content\">\n                        <div class=\"pds-cs-verdict__art\" aria-hidden=\"true\">\n                                    <svg viewbox=\"0 0 300 220\" fill=\"none\" class=\"pds-cs-verdict__svg\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <rect x=\"80\" y=\"60\" width=\"140\" height=\"70\" rx=\"6\" stroke=\"#00A19B\" stroke-width=\"1.5\" fill=\"rgba(0,161,155,0.04)\"\/>\n            <line x1=\"90\" y1=\"60\" x2=\"90\" y2=\"40\" stroke=\"#2D2D2D\" stroke-width=\"1\"\/>\n            <line x1=\"110\" y1=\"60\" x2=\"110\" y2=\"42\" stroke=\"#2D2D2D\" stroke-width=\"1\"\/>\n            <line x1=\"130\" y1=\"60\" x2=\"130\" y2=\"40\" stroke=\"#2D2D2D\" stroke-width=\"1\"\/>\n            <line x1=\"150\" y1=\"60\" x2=\"150\" y2=\"42\" stroke=\"#2D2D2D\" stroke-width=\"1\"\/>\n            <line x1=\"170\" y1=\"60\" x2=\"170\" y2=\"40\" stroke=\"#2D2D2D\" stroke-width=\"1\"\/>\n            <line x1=\"190\" y1=\"60\" x2=\"190\" y2=\"42\" stroke=\"#2D2D2D\" stroke-width=\"1\"\/>\n            <line x1=\"210\" y1=\"60\" x2=\"210\" y2=\"40\" stroke=\"#2D2D2D\" stroke-width=\"1\"\/>\n            <line x1=\"85\" y1=\"40\" x2=\"215\" y2=\"40\" stroke=\"#2D2D2D\" stroke-width=\"1.2\"\/>\n            <circle cx=\"110\" cy=\"85\" r=\"4\" stroke=\"#00A19B\" stroke-width=\"0.8\" fill=\"rgba(0,161,155,0.1)\"\/>\n            <circle cx=\"110\" cy=\"105\" r=\"4\" stroke=\"#00A19B\" stroke-width=\"0.8\" fill=\"rgba(0,161,155,0.1)\"\/>\n            <circle cx=\"130\" cy=\"85\" r=\"4\" stroke=\"#00A19B\" stroke-width=\"0.8\" fill=\"rgba(0,161,155,0.1)\"\/>\n            <circle cx=\"130\" cy=\"105\" r=\"4\" stroke=\"#00A19B\" stroke-width=\"0.8\" fill=\"rgba(0,161,155,0.1)\"\/>\n            <circle cx=\"150\" cy=\"85\" r=\"4\" stroke=\"#00A19B\" stroke-width=\"0.8\" fill=\"rgba(0,161,155,0.1)\"\/>\n            <circle cx=\"150\" cy=\"105\" r=\"4\" stroke=\"#00A19B\" stroke-width=\"0.8\" fill=\"rgba(0,161,155,0.1)\"\/>\n            <circle cx=\"170\" cy=\"85\" r=\"4\" stroke=\"#00A19B\" stroke-width=\"0.8\" fill=\"rgba(0,161,155,0.1)\"\/>\n            <circle cx=\"170\" cy=\"105\" r=\"4\" stroke=\"#00A19B\" stroke-width=\"0.8\" fill=\"rgba(0,161,155,0.1)\"\/>\n            <circle cx=\"190\" cy=\"85\" r=\"4\" stroke=\"#00A19B\" stroke-width=\"0.8\" fill=\"rgba(0,161,155,0.1)\"\/>\n            <circle cx=\"190\" cy=\"105\" r=\"4\" stroke=\"#00A19B\" stroke-width=\"0.8\" fill=\"rgba(0,161,155,0.1)\"\/>\n            <path d=\"M140 130 L130 160 L170 160 L160 130\" stroke=\"#C0C0C0\" stroke-width=\"1\" fill=\"none\"\/>\n            <line x1=\"130\" y1=\"160\" x2=\"170\" y2=\"160\" stroke=\"#C0C0C0\" stroke-width=\"1.2\"\/>\n            <text x=\"150\" y=\"200\" font-family=\"Montserrat, sans-serif\" font-size=\"8\" fill=\"#C0C0C0\" text-anchor=\"middle\" letter-spacing=\"2\">MODELO AL\u00c1MBRICO DE LUMINARIA LED<\/text>\n        <\/svg>\n                                <\/div>\n                                                    <blockquote class=\"pds-cs-verdict__quote\">\n                                <span class=\"pds-cs-verdict__quote-mark\">&ldquo;<\/span>\n                                Plus Design Solutions trabaj\u00f3 codo con codo con nuestro equipo interno, potenciando nuestro negocio y fomentando la colaboraci\u00f3n en cada etapa. El resultado fue un sistema de iluminaci\u00f3n de \u00faltima generaci\u00f3n que super\u00f3 todas las pruebas t\u00e9cnicas y reglamentarias.                            <\/blockquote>\n                                            <\/div>\n                <\/div>\n            <\/section>\n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e76d926 e-con-full e-flex e-con e-parent\" data-id=\"e76d926\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":339,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1543","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/plusdesignsolutions.com\/es\/wp-json\/wp\/v2\/pages\/1543","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/plusdesignsolutions.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/plusdesignsolutions.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/plusdesignsolutions.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/plusdesignsolutions.com\/es\/wp-json\/wp\/v2\/comments?post=1543"}],"version-history":[{"count":0,"href":"https:\/\/plusdesignsolutions.com\/es\/wp-json\/wp\/v2\/pages\/1543\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/plusdesignsolutions.com\/es\/wp-json\/wp\/v2\/pages\/339"}],"wp:attachment":[{"href":"https:\/\/plusdesignsolutions.com\/es\/wp-json\/wp\/v2\/media?parent=1543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}